How Adcredo helped Dwise cut reporting time from a week to just a few hours
About
Dwise
Dwise is a programmatic advertising agency specializing in creating, optimizing, and managing digital campaigns across various media channels such as DOOH (Digital Out of Home), Connected TV, Display, and In-Game ads. With a commitment to efficiency and data-driven results, Dwise combines advanced technology and strategic expertise to deliver performance-focused programmatic solutions for clients. T
The Needs
As a programmatic advertising specialist handling multiple campaigns for numerous clients, Dwise faced significant challenges in managing their reporting processes. Their needs centered around delivering transparent, timely, and detailed reports that tracked campaign success across various KPIs. However, the reporting process was hindered by several obstacles:
Key Problems
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Time-Consuming Manual Reporting
Without a unified reporting platform, Dwise had to manage data through manual processes across tools like Excel and PowerPoint. With 20 clients and up to 30 campaigns active at any time, creating reports took a full week each month. This “HELL WEEK” caused delays, inefficiencies, and high stress for the team. -
Inefficient Data Consolidation and Analysis
With data spread across multiple systems, it was challenging for Dwise to consolidate campaign metrics in one place. This fragmented setup limited their ability to produce insights quickly and effectively. -
Lack of Real-Time Client Access
Dwise needed a way to provide clients with live, up-to-date insights into campaign performance. With the existing system, clients had to wait until the end of the month for detailed reports, which hindered communication and transparency.
Before Adcredo, reporting was my biggest nightmare
ALEXIS LOUCA - PROGRAMMATIC SPECIALIST DWISE
The solution
To address these challenges, Adcredo implemented a custom reporting and analytics platform tailored to Dwise’s programmatic advertising needs. By automating and centralizing their reporting, Adcredo’s platform transformed Dwise’s process from start to finish:
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Automated Reporting Process:
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Adcredo streamlined the entire reporting workflow, reducing Dwise’s reporting time from a week to a few hours. With data auto-populating into customizable templates, the platform allowed Dwise to maintain a consistent, branded report design that met their KPIs while saving significant time.
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Centralized Data for Real-Time Insights
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The platform consolidated all relevant campaign data into one place, allowing Dwise to track key metrics across campaigns more effectively. With real-time data tracking, Dwise now has the ability to provide instant updates and insights into campaign performance, improving their operational efficiency.
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Enhanced Client Access and Transparency
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Adcredo’s solution enabled Dwise to grant clients access to live reports. Clients can now monitor their campaigns, download reports in formats like PDF or PowerPoint, and see updated performance metrics at any time. This feature has strengthened Dwise’s ability to communicate with clients, enhancing transparency and accountability.
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Measurable Results
Since integrating Adcredo, Dwise has seen measurable improvements in both efficiency and output quality:
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90% Reduction in Reporting Time: Reporting now takes just a few hours per month instead of a full week, freeing up time for Dwise’s team to focus on optimization and strategic planning.
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Real-Time Data Access: Clients have 24/7 access to up-to-date metrics, allowing them to track campaign performance without delays.
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Enhanced Data Accuracy and Consistency: Automation has minimized human error, improving the accuracy and consistency of Dwise’s reports.
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Scalability for Growth: Adcredo’s solution has provided Dwise with a scalable platform that supports long-term growth, ensuring that they can handle an increasing number of campaigns without sacrificing quality or time.
"Adcredo completely changed the game for us," says Alexis. "The platform brought all our reporting tools into one place, automating 95% of the reporting process. Instead of entering data manually, I can upload it, and everything gets autopopulated!"
Alexis Louca Programmatic Specialist